Liang Jianzhang also brought goods live! Ten million packages sold in 1 hour
On March 23, the reporter learned from Ctrip that Liang Jianzhang, co-founder of Ctrip Group and chairman of the board of directors, was broadcasting live at the Atlantis Hotel in Sanya.Ctrip said that within 72 hours before the live broadcast began, Liang Jianzhang led the Ctrip executive team with Hainan Governor Shen Xiaoming for the first “pickup mask” discussion since the Hainan War Epidemic, and signed a strategic cooperation framework with the Cultural Tourism Department of Hainan ProvinceThe agreement, with the Sanya Municipal Party Committee and the municipal government leaders to conduct a “mask-removal” -style discussion and on-site survey, and finally through the innovative form of webcast, for the country’s first “mask-removal” tourism destination, dedicated live webcast debut.The data shows that since Ctrip opened the “Tourism Revival V Plan”, a certain number of online reservations or pre-sales have been resumed. The number of ticket orders has increased at a rate of 100% per week. Some key cooperation has sold tens of thousands of tickets.Taking Hainan as an example, the average order quantity of tickets in March was nearly 10 times that of the previous month.Hotel pre-sales in 20 years, sales soared 20 times.Selling 10 million packages for 1 hour in a double room for 110,000 yuan per night, the room area reaches 340 square meters, and 86,000 marine creatures are clearly visible through the glass windows in the suite . At 8 pm on March 23, Liang Jianzhang, chairman of Ctrip’s board of directors, nowAt the Atlantis Hotel Sanya, in the Poseidon Underwater Suite known as the “Sanya’s Most Expensive Hotel Room”, a live webcast debut, sold a hotel package worth 10 million yuan in one hour.On March 20th, in a discussion with Ctrip executives led by Liang Jianzhang, the Air Force ‘s provincial governor Shen Xiaoming said that Ctrip Group is the first corporate visit group that Hainan has received since the fight against the New Coronary Pneumonia epidemic.The mask symposium marked the resumption of tourism and production in Hainan Province and the era of no masks, and the revitalization of the tourism industry was fully opened.At the symposium on the same day, Hainan Provincial Department of Culture and Tourism signed a strategic cooperation agreement with Ctrip Group.According to the agreement, the two parties will cooperate in building the Hainan international brand image, developing the night culture and tourism economy, sharing credit information related to Hainan tourism enterprises, and Hainan Smart Tourism Island service improvement project.Liang Jianzhang said that Hainan is one of the provinces that have the best chance to seize the opportunity of tourism recovery.There is reason to believe that after removing the mask, Sunshine Hainan Holiday Paradise will usher in more people.Hotel pre-sales sales increased 20 times Ctrip said that two weeks after the start of the “Tourism Revival V”, hotel pre-sales sales increased 20-fold, and some brands of hotel pre-sale packages were robbed of 3,000 sets within half an hour of going online.In addition, according to the data provided by Ctrip, during this round of pre-sales, five-star luxury hotels have the highest sales volume. Due to the preferential price with a refund guarantee, some high-end hotel products have a unit price of less than 1,000 yuan per night.Post-80s and post-90s have become well-deserved main force of consumption.On March 25th, Ctrip opened the “Wandian Universal Recovery Program”, from 99 yuan to 499 yuan, 50% off pre-sale for multiple grade hotels; at the same time, many five-star hotels 2 nights accommodation + catering package 999 yuan for sale,Initial check-in is possible, and non-consumption can be cancelled.According to Jin Jun, Secretary-General of the Tourism Research Center of the Chinese Academy of Social Sciences, the self-rescue of the ecological chain is to first inject funds and resources into the entire industrial chain through the enterprise on the right, and infiltrate these funds and resources into attractions, hotels, and distributors, and then throughLarge-scale pre-sales inject confidence into the entire industry, thereby revitalizing the entire ecological chain.”Through the research on the tourism ecological chain after SARS, it was found that in the three years after the SARS outbreak, the new ecological tourism enterprises represented by Ctrip, Qunar and Tongcheng became active.”After this epidemic, it is not ruled out that OTA will become the axis position of the tourism ecological chain, but a new format that can change the market pattern may also be gestating.Jin Jun said.Sauna, Yenet Zhang Zeyan editor Yue Caizhou proofreading Jia Ning